Marketing
“At Home” Campaigns for Wrensilva
Problem: Develop a repeatable content strategy designed to increase Wrensilva’s brand visibility and establish the brand as the most coveted luxury console for aspirational living.
Execution:
Curated a targeted list of influential tastemakers and creatives with strong design sensibilities, compelling personal narratives, and cultural relevance, leveraging both existing relationships and new outreach.
Crafted briefs to align with each participant, outlining mutual value.
Engaged a leading photographer and managed production of the photoshoot, guaranteeing elevated creative direction and seamless execution.
Built and launched a cross-channel rollout spanning a blog interview, social content collaborations, and e-mail marketing.
Results: Launched “At Home” campaigns with Margo Price, St. Vincent, Danny Clinch, Mike Campbell, Jim James, Adrian Quesada (Black Pumas), and Margo Price, generated the brand’s top-performing content each quarter, consistently ranking as Wrensilva’s highest-impact campaigns.
Content Activations at Stagecoach and Outsidelands with Amazon Music
Problem: Generate unique, engaging content to promote Amazon Music, with a focus on the livestreamed festival experience.
Execution:
Collaborated with a viral caricature artist to create playful illustrations of festival artists, making Q&As more interactive and visually engaging.
Conducted interviews with multiple caricature artists, ensuring personalities and talent translated well on camera while aligning with Amazon Music’s brand tone.
Results: Achieved 8M+ combined impressions across TikTok and Instagram Reels and gained positive feedback from major artist management teams (e.g. Paris Hilton, Backstreet Boys).
Influencer Campaign to launch Foreigner’s Official TikTok
Problem: Launch multi-platinum band Foreigner’s official TikTok channel to support their Rock & Roll Hall of Fame nomination.
Execution:
Executed a targeted influencer outreach campaign on a lean $5K budget, activating guitarists and music history creators to generate authentic buzz and grassroots momentum.
Secured and edited testimonial videos from high-profile artists reflecting on Foreigner’s influence, positioning the band as peer-endorsed legends in hopes of reigniting engagement from dormant classic rock fans.
Results: Gained 30k+ followers in less than one year.
Los Angeles Fan Pop-Up for NIKI
Problem: Host a community-driven album release event in Los Angeles for 88rising artist NIKI
Execution:
Executed an immersive drive-in theater experience where fans gathered in car groups to listen to the album front-to-back with custom visualizers.
Secured a short-form video creator to capture and edit fan-generated content in partnership with Meta, unlocking a $250K paid media boost to amplify reach.
Developed a branded partnership with Boba Guys, creating a custom “Buzz Boba” drink.
Collaborated with 88rising’s VPs of Touring and Digital to design immersive fan activations, including themed gift baskets, car markers, and interactive prompts (“honk if…”) supported by a digital strategy anchored around the #BuzzDriveIn hashtag.
Results: 1.2M total social impressions across Instagram, TikTok, and Twitter
Next Town Down x Boohoo Collaboration
Problem: Developing artist Next Town Down required wardrobe solutions for content production without a budget for a stylist.
Execution:
Leveraged industry relationships by visiting the Boohoo showroom at VidCon to curate initial selections and establish a direct line with the PR representative for ongoing support.
Results: Secured unlimited access to press pulls, providing consistent, cost-efficient wardrobe for content shoots and live shows
5 Seconds of Summer Live at the Royal Albert Hall
Problem: A one-night-only show in London to celebrate the release of new album, 5SOS5, needed to feel global in scale, impact, and visibility.
Execution:
Led an exclusive international fan experience, backed by a $1M global budget.
Pitched and closed cross-market partnerships including an MTV Brazil special, global influencer content, and a Five Guys Burgers sponsorship with exclusive “5SOS 5Sauce.”
Results: 3.2M social impressions and the album charted Top 5 in eight countries
Global Artist Development for Pardyalone
Problem: Introduce developing artist Pardyalone to the Australian market and accelerate regional awareness and streaming growth.
Execution:
Built a cross-market content and press strategy centered on local credibility by pitching viral Australian artists to create duet content for Pardyalone’s top-streaming track, “Not A Home,” securing collaborations with Larissa Lambert (620k) and J Verse (150k).
Coordinated interviews with key tastemaker outlets including CADA, Tone Deaf, Gin & Juice, Acclaim, and AUD$
Results: Australia jumped from Pardyalone’s #10 streaming market to #6
Big Time Rush Brazil Tour
Problem: Activate and energize the Brazilian fan base ahead of the band’s upcoming tour dates.
Execution:
Partnered with Deezer Brazil, the #3 DSP in the market, to launch a superfan engagement campaign where the top listener won an exclusive meet-and-greet with the band, supported by filmed content amplified across social channels.
Results: Drove a 10% lift in album streams in Brazil and generated 200K+ campaign impressions.
Slash Press Junket
Problem: Navigating Slash’s extremely limited availability while needing broad, high-quality global press coverage.
Solution:
Developed and executed a hybrid global press junket (virtual + in-person) to maximize efficiency and worldwide reach.
Secured a partnership with Gibson and filmed the full session, transforming the content into a suite of digital assets with translated subtitles to extend international accessibility.
Managed all pre-submitted journalist questions and ensured a smooth, on-brand Q&A session through a dedicated host.
Results: Achieved 35 magazine covers globally and contributed to the project charting top 5 in 8 countries.
Community Engagement for Monsta X
Problem: Deepen engagement in Russia, the artist’s highest streaming market, despite limited physical distribution and cultural barriers.
Execution:
Activated a multi-layered collaboration with VK, Russia’s leading social platform and streaming service.
Launched an exclusive “🫰” emoji within the artist’s chatbot.
Partnered with trendy restaurant Chick O’Rico on a limited “The Dreaming” menu, and ran giveaways for signed CDs and vinyl—highly coveted items due to BMG’s lack of physical distribution in the region.
Results: Generated 500K impressions and 200K streams on VK within 24 hours, alongside strong organic press pickup in the market.
Love Lines Album Campaign for LP
Problem: Drive momentum for the focus single “Golden” and build early demand for the upcoming album across priority European markets.
Execution:
Organized a multi-country European promo trip, coordinating full travel logistics and daily schedules for the SVP of International Marketing and the artist.
Helped secured press across six key territories, landing 25+ high-impact interviews with top media, TV, and radio outlets.
Results: “Golden” reached #12 on Italian radio, and the album charted in six countries.
Artist Development for Will Linley
Problem: Expand Will’s presence in Germany, his #2 streaming market, and build recognition across key media and audiences.
Execution:
Launched a multi-channel campaign leveraging Feature.fm contests, encouraging fans to follow Will on Spotify for a chance to attend an exclusive showcase from a vintage Volkswagen van.
Produced Germany-specific content, including snack unboxing and localized videos, and shot an introductory EPK distributed to German media.
Promoted the focus single “Miss Me (When You’re Gone)” to German radio and organized a media showcase performance from a Volkswagen van.
Results: Elevated Will’s visibility in Germany, leading to an offer to perform on the country’s biggest TV soap. “Miss Me (When You’re Gone)” entered the Top 200 Airplay Charts, supported by strong DSP placements across Spotify, Apple Music, and YouTube.
Spencer Sutherland x 1MILLION Dance Studio Collaboration
Problem: Increase visibility and engagement for a developing artist in South Korea, Spencer Sutherland’s #1 streaming market.
Execution:
Partnered with influential South Korean platform 1MILLION Dance Studio (23.6M subscribers) to create a choreography video for Spencer’s focus single, “Too Many Friends.”
Collaborated closely with Warner Music Korea to ensure local relevance and maximize reach.
Results: Generated 179K+ views, and secured DSP playlisting on Melon (South Korea’s top streaming service) for the song.
Mystival Magical Rhythmical Radical Ride Album Campaign for Jason Mraz
Problem: Build excitement for Jason Mraz’s first pop album in 10 years in Japan, a historically key market.
Execution:
Created a locally tailored strategy by producing an exclusive Japanese CD with a bonus track and localized lyrics, collaborating with independent Japanese PR in the absence of a BMG Japan team.
Pitched high-profile media, including Mezamashi 8 on Fuji TV for interviews and performances, and secured support from MTV Japan for music videos.
Results: The Japanese CD sold out, and the focus single “I Feel Like Dancing” reached #1 on J-Wave (Tokyo’s top international station) for three consecutive weeks and #1 on Japan’s International Music Airplay Charts.