Problem: Generate unique, engaging content to promote Amazon Music, with a focus on the livestreamed festival experience.

Execution:

• Collaborated with a viral caricature artist to create playful illustrations of festival artists, making Q&As more interactive and visually engaging.

• Conducted interviews with multiple caricature artists, ensuring personalities and talent translated well on camera while aligning with Amazon Music’s brand tone.

Results: Achieved 8M+ combined impressions across TikTok and Instagram Reels and gained positive feedback from major artist management teams (e.g. Paris Hilton, Backstreet Boys).