Marketing
Content Activations at Stagecoach and Outsidelands with Amazon Music
Problem: Generate unique, engaging content to promote Amazon Music, with a focus on the livestreamed festival experience.
Execution:
Collaborated with a viral caricature artist to create playful illustrations of festival artists, making Q&As more interactive and visually engaging.
Conducted interviews with multiple caricature artists, ensuring personalities and talent translated well on camera while aligning with Amazon Music’s brand tone.
Results: Achieved 8M+ combined impressions across TikTok and Instagram Reels and gained positive feedback from major artist management teams (e.g. Paris Hilton, Backstreet Boys).
Republic Records E-Commerce Strategy
Problem: Ignite excitement for e-commerce products to increase sales.
Execution:
Conceptualize and execute lifestyle-driven product shoots with top-tier creators, designed to increase product discoverability and ultimately drive e-commerce conversion.
Pitched collaborations to select creators, leveraging product exchanges to maximize content output within a limited budget.
Developed comprehensive creative briefs and workback schedules, overseeing shoot direction and execution to guarantee on-time, on-brand deliverables.
Results: Generated 3.3M combined impressions across 5 UGC content pieces, driving a 10% increase in sales for respective products.
1M Followers for Republic Records
Problem: Position Republic Records as one of the first major record labels to surpass 1 million Instagram followers, elevating the brand into a defining leader in digital influence, cultural relevance, and audience engagement.
Execution:
Revitalized the label’s Instagram strategy through a data‑informed content approach designed to accelerate follower growth from 924k to 1M within twelve months.
Made Reels the engine of scale, increasing output to three to four reels per day to maximize reach and align with Instagram’s algorithmic prioritization of non‑followers—enabling rapid activation around viral moments and cultural trends with full client trust and no approval bottlenecks.
Boosted engagement via merch giveaways and a steady cadence of original content, including exclusive artist‑generated videos, live‑show coverage, and bespoke e‑commerce shoots.
Expanded audience reach through strategic collab posts and broadened the brand’s personality with meme‑driven, culturally relevant humor that increased shareability, and continuous creative experimentation—such as newly designed press carousels to reinforce roster credibility.
Results: Surpassed 1 million followers in under twelve months,
Brand Blog for Wrensilva
Problem: Lead on going editorial development for World of Wrensilva, the brand’s blog, designed to deepen storytelling around design, music culture, and craftsmanship.
Execution:
Optimized each article for SEO through strategic keyword integration and internal linking, ensuring long‑term discoverability and improved organic search performance.
Results: Increased blog link clicks by 32%.
Organic Viral Content for Foreigner
Problem: Elevate Foreigner’s overall visibility while strategically engaging a younger demographic, creating touchpoints that introduce the band to new audiences without alienating existing fans.
Execution:
Capitalized on the cultural moment of Taylor Swift’s engagement by creating timely, trend-aligned content that focus on authentic, organic storytelling without feeling forced.
Lead brainstorm meeting with Foreigner’s management, internal creative team, Rhino Records, and Warner Chappell Music.
Directed design and creative execution for an open letter proposing Foreigner as Taylor Swift and Travis Kelce’s wedding band.
Results: 2.3 M views on Instagram post; press pick up with major publications including Rolling Stone, Billboard, and People; and organic mention on The Tonight Show with Jimmy Fallon.