Marketing
Slash Press Junket
Problem: Navigating Slash’s extremely limited availability while needing broad, high-quality global press coverage.
Solution:
Developed and executed a hybrid global press junket (virtual + in-person) to maximize efficiency and worldwide reach.
Secured a partnership with Gibson and filmed the full session, transforming the content into a suite of digital assets with translated subtitles to extend international accessibility.
Managed all pre-submitted journalist questions and ensured a smooth, on-brand Q&A session through a dedicated host.
Results: Achieved 35 magazine covers globally and contributed to the project charting top 5 in 8 countries.
Global Artist Development for Pardyalone
Problem: Introduce developing artist Pardyalone to the Australian market and accelerate regional awareness and streaming growth.
Execution:
Built a cross-market content and press strategy centered on local credibility by pitching viral Australian artists to create duet content for Pardyalone’s top-streaming track, “Not A Home,” securing collaborations with Larissa Lambert (620k) and J Verse (150k).
Coordinated interviews with key tastemaker outlets including CADA, Tone Deaf, Gin & Juice, Acclaim, and AUD$
Results: Australia jumped from Pardyalone’s #10 streaming market to #6
5 Seconds of Summer Live at the Royal Albert Hall
Problem: A one-night-only show in London to celebrate the release of new album, 5SOS5, needed to feel global in scale, impact, and visibility.
Execution:
Led an exclusive international fan experience, backed by a $1M global budget.
Pitched and closed cross-market partnerships including an MTV Brazil special, global influencer content, and a Five Guys Burgers sponsorship with exclusive “5SOS 5Sauce.”
Results: 3.2M social impressions and the album charted Top 5 in eight countries
Artist Development for Will Linley
Problem: Expand Will’s presence in Germany, his #2 streaming market, and build recognition across key media and audiences.
Execution:
Launched a multi-channel campaign leveraging Feature.fm contests, encouraging fans to follow Will on Spotify for a chance to attend an exclusive showcase from a vintage Volkswagen van.
Produced Germany-specific content, including snack unboxing and localized videos, and shot an introductory EPK distributed to German media.
Promoted the focus single “Miss Me (When You’re Gone)” to German radio and organized a media showcase performance from a Volkswagen van.
Results: Elevated Will’s visibility in Germany, leading to an offer to perform on the country’s biggest TV soap. “Miss Me (When You’re Gone)” entered the Top 200 Airplay Charts, supported by strong DSP placements across Spotify, Apple Music, and YouTube.
Big Time Rush Brazil Tour
Problem: Activate and energize the Brazilian fan base ahead of the band’s upcoming tour dates.
Execution:
Partnered with Deezer Brazil, the #3 DSP in the market, to launch a superfan engagement campaign where the top listener won an exclusive meet-and-greet with the band, supported by filmed content amplified across social channels.
Results: Drove a 10% lift in album streams in Brazil and generated 200K+ campaign impressions.
Community Engagement for Monsta X
Problem: Deepen engagement in Russia, the artist’s highest streaming market, despite limited physical distribution and cultural barriers.
Execution:
Activated a multi-layered collaboration with VK, Russia’s leading social platform and streaming service.
Launched an exclusive “🫰” emoji within the artist’s chatbot.
Partnered with trendy restaurant Chick O’Rico on a limited “The Dreaming” menu, and ran giveaways for signed CDs and vinyl—highly coveted items due to BMG’s lack of physical distribution in the region.
Results: Generated 500K impressions and 200K streams on VK within 24 hours, alongside strong organic press pickup in the market.
Love Lines Album Campaign for LP
Problem: Drive momentum for the focus single “Golden” and build early demand for the upcoming album across priority European markets.
Execution:
Organized a multi-country European promo trip, coordinating full travel logistics and daily schedules for the SVP of International Marketing and the artist.
Helped secured press across six key territories, landing 25+ high-impact interviews with top media, TV, and radio outlets.
Results: “Golden” reached #12 on Italian radio, and the album charted in six countries.
Spencer Sutherland x 1MILLION Dance Studio Collaboration
Problem: Increase visibility and engagement for a developing artist in South Korea, Spencer Sutherland’s #1 streaming market.
Execution:
Partnered with influential South Korean platform 1MILLION Dance Studio (23.6M subscribers) to create a choreography video for Spencer’s focus single, “Too Many Friends.”
Collaborated closely with Warner Music Korea to ensure local relevance and maximize reach.
Results: Generated 179K+ views, and secured DSP playlisting on Melon (South Korea’s top streaming service) for the song.
Mystival Magical Rhythmical Radical Ride Album Campaign for Jason Mraz
Problem: Build excitement for Jason Mraz’s first pop album in 10 years in Japan, a historically key market.
Execution:
Created a locally tailored strategy by producing an exclusive Japanese CD with a bonus track and localized lyrics, collaborating with independent Japanese PR in the absence of a BMG Japan team.
Pitched high-profile media, including Mezamashi 8 on Fuji TV for interviews and performances, and secured support from MTV Japan for music videos.
Results: The Japanese CD sold out, and the focus single “I Feel Like Dancing” reached #1 on J-Wave (Tokyo’s top international station) for three consecutive weeks and #1 on Japan’s International Music Airplay Charts.