Marketing
“At Home” Campaigns for Wrensilva
Problem: Develop a repeatable content strategy designed to increase Wrensilva’s brand visibility and establish the brand as the most coveted luxury console for aspirational living.
Execution:
Curated a targeted list of influential tastemakers and creatives with strong design sensibilities, compelling personal narratives, and cultural relevance, leveraging both existing relationships and new outreach.
Crafted briefs to align with each participant, outlining mutual value.
Engaged a leading photographer and managed production of the photoshoot, guaranteeing elevated creative direction and seamless execution.
Built and launched a cross-channel rollout spanning a blog interview, social content collaborations, and e-mail marketing.
Results: Launched “At Home” campaigns with Margo Price, St. Vincent, Danny Clinch, Mike Campbell, Jim James, Adrian Quesada (Black Pumas), and Margo Price, generated the brand’s top-performing content each quarter, consistently ranking as Wrensilva’s highest-impact campaigns.
Next Town Down x Boohoo Collaboration
Problem: Developing artist Next Town Down required wardrobe solutions for content production without a budget for a stylist.
Execution:
Leveraged industry relationships by visiting the Boohoo showroom at VidCon to curate initial selections and establish a direct line with the PR representative for ongoing support.
Results: Secured unlimited access to press pulls, providing consistent, cost-efficient wardrobe for content shoots and live shows
Spencer Sutherland x 1MILLION Dance Studio Collaboration
Problem: Increase visibility and engagement for a developing artist in South Korea, Spencer Sutherland’s #1 streaming market.
Execution:
Partnered with influential South Korean platform 1MILLION Dance Studio (23.6M subscribers) to create a choreography video for Spencer’s focus single, “Too Many Friends.”
Collaborated closely with Warner Music Korea to ensure local relevance and maximize reach.
Results: Generated 179K+ views, and secured DSP playlisting on Melon (South Korea’s top streaming service) for the song.
Big Time Rush Brazil Tour
Problem: Activate and energize the Brazilian fan base ahead of the band’s upcoming tour dates.
Execution:
Partnered with Deezer Brazil, the #3 DSP in the market, to launch a superfan engagement campaign where the top listener won an exclusive meet-and-greet with the band, supported by filmed content amplified across social channels.
Results: Drove a 10% lift in album streams in Brazil and generated 200K+ campaign impressions.
Community Engagement for Monsta X
Problem: Deepen engagement in Russia, the artist’s highest streaming market, despite limited physical distribution and cultural barriers.
Execution:
Activated a multi-layered collaboration with VK, Russia’s leading social platform and streaming service.
Launched an exclusive “🫰” emoji within the artist’s chatbot.
Partnered with trendy restaurant Chick O’Rico on a limited “The Dreaming” menu, and ran giveaways for signed CDs and vinyl—highly coveted items due to BMG’s lack of physical distribution in the region.
Results: Generated 500K impressions and 200K streams on VK within 24 hours, alongside strong organic press pickup in the market.