Problem: Launch multi-platinum band Foreigner’s official TikTok channel to support their Rock & Roll Hall of Fame nomination.

Execution:

• Executed a targeted influencer outreach campaign on a lean $5K budget, activating guitarists and music history creators to generate authentic buzz and grassroots momentum.

• Secured and edited testimonial videos from high-profile artists reflecting on Foreigner’s influence, positioning the band as peer-endorsed legends in hopes of reigniting engagement from dormant classic rock fans.

Results: Gained 30k+ followers in less than one year.