Marketing
Amazon Prime Film Paul McCartney: Man on the Run
Problem: Drive awareness for Paul McCartney’s new documentary Man on the Run on Amazon Prime, while spotlighting Amazon Music’s exclusive soundtrack featuring two previously unreleased Paul McCartney songs and promoting the limited‑edition Amazon‑exclusive vinyl.
Execution:
Developed and executed an influencer campaign targeting highly engaged Beatles historians, vinyl tastemakers, and music‑culture creators whose audiences over‑index in nostalgia, collecting, and deep‑dive music storytelling.
Activated creators across TikTok and Instagram to produce content ranging from vinyl unboxings to listening‑session reactions to documentary‑inspired storytelling, ensuring a mix of emotional resonance and fan appeal.
Streamlined outreach, negotiation, and creative alignment to secure high‑quality deliverables while maintaining tight budget efficiency and ensuring messaging consistency across all creator posts.
Results: Secured 10 creators (3.77M combined followers) for a total investment of $15K, delivering an engagement rate of 8%.
Influencer Campaign to launch Foreigner’s Official TikTok
Problem: Launch multi-platinum band Foreigner’s official TikTok channel to support their Rock & Roll Hall of Fame nomination.
Execution:
Executed a targeted influencer outreach campaign on a lean $5K budget, activating guitarists and music history creators to generate authentic buzz and grassroots momentum.
Secured and edited testimonial videos from high-profile artists reflecting on Foreigner’s influence, positioning the band as peer-endorsed legends in hopes of reigniting engagement from dormant classic rock fans.
Results: Gained 30k+ followers in less than one year.
Tom Petty’s Wildflowers One-Step Audiophile Vinyl Release
Problem: Market a high-priced, audiophile-grade vinyl release.
Execution:
Worked closely with Warner Music to identify and vet vinyl-focused creators whose audiences aligned with legacy artistry, deep listening, and audiophile culture.
Results: Secured a value-exchange collaboration with @vinyl_nights_, structuring a no-budget partnership that included a complimentary copy of the vinyl and a collaborative post aligned with the creator’s editorial voice.