Marketing
Influencer Campaign to launch Foreigner’s Official TikTok
Problem: Launch multi-platinum band Foreigner’s official TikTok channel to support their Rock & Roll Hall of Fame nomination.
Execution:
Executed a targeted influencer outreach campaign on a lean $5K budget, activating guitarists and music history creators to generate authentic buzz and grassroots momentum.
Secured and edited testimonial videos from high-profile artists reflecting on Foreigner’s influence, positioning the band as peer-endorsed legends in hopes of reigniting engagement from dormant classic rock fans.
Results: Gained 30k+ followers in less than one year.
Tom Petty’s Wildflowers One-Step Audiophile Vinyl Release
Problem: Market a high-priced, audiophile-grade vinyl release.
Execution:
Worked closely with Warner Music to identify and vet vinyl-focused creators whose audiences aligned with legacy artistry, deep listening, and audiophile culture.
Results: Secured a value-exchange collaboration with @vinyl_nights_, structuring a no-budget partnership that included a complimentary copy of the vinyl and a collaborative post aligned with the creator’s editorial voice.