Marketing
5 Seconds of Summer Live at the Royal Albert Hall
Problem: A one-night-only show in London to celebrate the release of new album, 5SOS5, needed to feel global in scale, impact, and visibility.
Execution:
Led an exclusive international fan experience, backed by a $1M global budget.
Pitched and closed cross-market partnerships including an MTV Brazil special, global influencer content, and a Five Guys Burgers sponsorship with exclusive “5SOS 5Sauce.”
Results: 3.2M social impressions and the album charted Top 5 in eight countries
Los Angeles Fan Pop-Up for NIKI
Problem: Host a community-driven album release event in Los Angeles for 88rising artist NIKI
Execution:
Executed an immersive drive-in theater experience where fans gathered in car groups to listen to the album front-to-back with custom visualizers.
Secured a short-form video creator to capture and edit fan-generated content in partnership with Meta, unlocking a $250K paid media boost to amplify reach.
Developed a branded partnership with Boba Guys, creating a custom “Buzz Boba” drink.
Collaborated with 88rising’s VPs of Touring and Digital to design immersive fan activations, including themed gift baskets, car markers, and interactive prompts (“honk if…”) supported by a digital strategy anchored around the #BuzzDriveIn hashtag.
Results: 1.2M total social impressions across Instagram, TikTok, and Twitter
The Records That Made Me with Ludwig Göransson
Problem: Curate an industry-driven event around the GRAMMYs to increase brand visibility for Wrensilva and position the brand within a timely and culturally relevant music conversation.
Execution:
Produced an invite-only VIP event designed to engage music industry tastemakers during GRAMMY week.
Oversaw on-site execution, including spatial setup, seating, and console product storytelling.
Managed guest experience (e.g. coordinated check-in, distributed gift bags that included signed copies of the Oppenheimer soundtrack vinyl).
Secured a photographer and videographer to capture recap content optimized for post-event social distribution.
Results: Generated 25K social impressions on Instagram, an outlier performance for the brand that significantly exceeded typical engagement benchmarks.
Altered by Superposition Immersive Listening Event
Problem: Produce an immersive listening experience to introduce Superposition’s new ambient album, intentionally departing from the band’s established sound and audience expectations.
Execution:
Concepted and produced intimate, front-to-back listening sessions centered on deep listening and sensory immersion.
Pitched and secured venues in both New York and Los Angeles to expand reach across key music markets.
Led end-to-end production, including guest invitations, custom eye masks, cocktail sourcing, visual preparation, hiring a Q&A host aligned with the album’s tone and artist brand, and experiential flow.
Hired an event photographer to document the experience.
Results: Both New York and Los Angeles sessions sold out completely.