Marketing
5 Seconds of Summer Live at the Royal Albert Hall
Problem: A one-night-only show in London to celebrate the release of new album, 5SOS5, needed to feel global in scale, impact, and visibility.
Execution:
Led an exclusive international fan experience, backed by a $1M global budget.
Pitched and closed cross-market partnerships including an MTV Brazil special, global influencer content, and a Five Guys Burgers sponsorship with exclusive “5SOS 5Sauce.”
Results: 3.2M social impressions and the album charted Top 5 in eight countries
Los Angeles Fan Pop-Up for NIKI
Problem: Host a community-driven album release event in Los Angeles for 88rising artist NIKI
Execution:
Executed an immersive drive-in theater experience where fans gathered in car groups to listen to the album front-to-back with custom visualizers.
Secured a short-form video creator to capture and edit fan-generated content in partnership with Meta, unlocking a $250K paid media boost to amplify reach.
Developed a branded partnership with Boba Guys, creating a custom “Buzz Boba” drink.
Collaborated with 88rising’s VPs of Touring and Digital to design immersive fan activations, including themed gift baskets, car markers, and interactive prompts (“honk if…”) supported by a digital strategy anchored around the #BuzzDriveIn hashtag.
Results: 1.2M total social impressions across Instagram, TikTok, and Twitter